Discover America Sweden is a non-profit organization working to promote tourism from Sweden to the U.S. All activities and marketing are entirely funded by member fees and support from Brand USA.

The Swedish committee is one of the largest and most active committees in the world with 64 different US, European and Swedish companies and Tourism offices as members. We organize workshops, roadshows and trade events as well as participate in a number of travel trade events on behalf of our members.

Discover America Sweden is officially

recognized and supported by the US

Travel Association as well as Brand USA

and together we are dedicated to market

the United States as a premier travel

destination.